Degli Effetti is situated on the street between Piazza di Monte Citorio and the Pantheon, one of the most quintessentially Roman spots in the Italian capital. Together with his assistant, Mario Lemme, owner Massimo Degli Effetti carries out extensive research into the unique and unusual, seeking out counter-current styles that avoid trend conventions. ‘The boundary between fashion and art is imperceptible’ he says, ‘but while art can work alone, the fashion designer is the starting point of a long journey’ .